Fairtrade is a certification for fair and equitable products – where decent working conditions, local sustainability and fair terms of trade for farmers and workers are guaranteed.
When you buy a Fair Trade product, you can rest assured that the farmers behind the product will receive fair compensation. And when you buy more, you change more. Better pay to growers and farmers means more secure families and more children who get the chance to go to school. It means increased awareness of sustainable farming methods and more organic agriculture. It means stronger communities with more control over their lives and increased faith in the future. Put simply – there can never be too much Fairtrade.
With Reform Act’s concept, Fairtrade was able to bring together its product owners, retailers and activities during two intensive sales weeks in the autumn of 2019. The campaign appeared on everything from T-shirts to food trucks, and from outdoor display to influencer marketing.